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Design Principles: Repetition, Pattern, and Rhythm

The use of repeated design elements is a controversial topic in the creative industry. The distinction between, on the one hand, mundane repetition at the expense of creativity and, on the other hand,...

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Why You Should Move to a Lean UX and How to Apply It

Recently, the Lean UX technique has been highlighted as one of the user experience methods that privilege the Agile development method to overcome the cons of the traditional UX process. While the aim...

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5 Common Myths About Design

“Designers only do Photoshop work,” “They only think about colors,” ” Design only adds more cost to the project,” and other comments are common to hear if you are a designer working in a company that...

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Hick’s Law: Building Usable Navigations

Building a user-friendly UI Design involves creating a usable navigation system that allows users to easily move between pages or UI screens, and one of the laws that contribute building a clear...

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Free Webinar: Introduction to Google Design Sprinting for UX

Google Design Sprint is one of the UX design processes that is based o the agile methodology. It aims to put the user in the center of the development process in addition to technology and business....

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Why Do We Need Human-Centered Design More than Before?

The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as...

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The Price of Not Doing a Proper UX Research

When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas....

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5 Myths About The User Experience Design Process

The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a...

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Five Reasons to Move to Lean UX

The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the...

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Guerrilla User Experience for Quick, Low-Budget Research

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype....

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The Role of Storytelling in the Design Process

Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it one of the essential tools during the...

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How to use Card Sorting to Improve Service Design

Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent...

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How to Use Role-Play Method in UX Research

As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant experience. Accordingly,...

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How to Conduct Heuristic Evaluation?

The usability testing is one of the essential stages of the user experience design process where the prototype is tested and evaluated to ensure that the final product is user-friendly in terms of...

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Step-by-Step Guide to User Scenarios

During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this understanding, different...

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How to Use Persona Empathy Mapping in UX Research

A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic...

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How to Apply 5 Whys Root Cause Analysis 

The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is that what we perceive...

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The Characteristics of Human-Centered Design

Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their...

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The Ergonomics Principles and Their Applications

The user experience is the core of the design process, and we, as designers, apply existing design processes such as the Double Diamond Design Thinking to improve our user’s experience and achieve the...

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Applying the Delphi Method in Design Research

Design research is a core practice in design and when applying the design thinking process professionally. However, in some situations, we seek agreement from experts around one question, decision, or...

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